Introduction
Rebesana, a revolutionary longevity supplement, sought to establish itself as a trusted brand in a niche market. The project was spearheaded by company health consultant, Josh Boone, who assembled a team of experts to bring the brand to life. The goal was to create a cohesive brand identity that would resonate with health-conscious consumers and effectively communicate the unique value of Rebesana’s product.
Project Vision
The vision was to build a science-backed brand that could cut through the noise of the crowded supplement market. The challenge was to communicate complex scientific concepts in a way that was both engaging and accessible to the target audience. Rebesana has over 100 citations for its product, and needed a way to easily distill information and educate the public.
Collaborative Process
Josh Boone - Project Lead
As the driving force behind the project, Josh Boone led the effort to define Rebesana’s brand positioning within the marketplace. His role was to ensure that all aspects of the project, from research to messaging to visual content, aligned with the overarching brand strategy.
Sam McNerney - Behavioral Scientist & Marketer
Sam’s research was foundational to the project. He conducted extensive survey-based research to understand the target audience's perceptions, needs, and concerns. As a result of his survey process, his insights were crucial in shaping the brand’s messaging and ensuring that it resonated with the audience. Sam’s work provided the data-driven foundation upon which the rest of the project was built.
Chris Silvestri - Web Designer & Messaging Expert
Chris Silvestri’s work on the brand’s messaging was the cornerstone of the Rebesana website's identity. His team of copywriters, developers and designers crafted a narrative that conveyed the value proposition clearly and concisely. His design of the website was the final touchpoint for consumers, providing a seamless user experience that reduced friction in the buying process.
Chris Giuseppini - Video Content Strategist
Chris' role was to amplify the brand’s voice through visual content. He was responsible for translating the brand’s messaging into video format, creating content that was both educational and persuasive. Working closely with Dr. Carl Giordano, the subject matter expert behind Rebesana, he produced a series of short-form educational videos and a brand story video. These videos distilled complex scientific information into accessible content, helping potential customers understand and dive deeper into learning about not only the product, but the field that is longevity.
