Client: Violet Chachki
Violet Chachki is a world renowned Drag Queen. She is known most famous for her couture fashion and 18-inch waist inside corsets.
In 2019, YouTube was set on competing with Instagram and taking some of the top fashion influencers over to YouTube. They set aside a sizable budget to attract talent from the fashion world to create original content on their platform. Violet Chachki was in that first wave.
When we met Violet, We outlined, produced and curated 3 months worth of video content to launch the channel at YouTube’s production studio headquarters in Los Angeles.
In the first 30 days of launching, we gained 2 million views and 100,000 subscribers.