I run a small independent page called Nomad Over Normal. Here, we dive deep into the departure of a conventional lifestyle, and find alternative ways to find our purpose.
With this page I've been able to dominate rankings in topics, and lead a community of people to rethink their relationships to certain things that were previously on "autopilot" in their life.
One of the first videos that shifted the tone of conversation was my video about the library card. Previously, there had been no major videos dedicated to the library system on Youtube. This was an untapped market.
What told me making this video would be a hit?
Well, I knew nobody was interested in libraries itself, but rather the solution that libraries provided. The title begins with a problem that weighs heavy on everyone's mind:
"Replace all of your subscriptions..."
In late 2023, Netflix hiked its prices, Amazon Prime Video introduced advertisements within their content, and people generally people are beginning to get subscription fatigue entering 2024. The compelling answer to the problem being a library card, written in the title, is something that most people never considered. People just had to click on it.
This led to the title: "Replace all of your subscriptions with a library card"
Now, when you look up "library card" on YouTube, my videos are one of the first to pop up. Right there next to the Arthur song. You also can see me dominate rankings for "physical media."
While I can produce videos that get mass appeal, my goal is to have an eclectic conversation with a small audience in order to become an influential figure to a demographic of people that want to disconnect from the "autopilot" a lot of us feel like we are a part of in our lives.
Shortly after the success of the library video, I wanted to make a video that doubled down on subscription fatigue, and address it in a more educational way of, how we got here, and where it's going.
To the right are my notes on how I go through my titling process. Watch me speak more about the making of the channel, below.
