Our framework has four phases.
We are the only video agency that does not focus on lead generation (at first). We begin by better converting the leads you already have.
Phase 1: The Brand Introductory Video
The single most impactful business investment you'll make this year.
You've spent years perfecting your sales conversation. So how can you expect your prospect to perfectly recite your selling points to their cautious spouse at dinner?
You have buyers who are curious, but not committed to spending more than a few moments looking into you. How do you turn them from curious to committed in that short amount of time?
The Brand Introductory Video addresses friction points like these head on, making it the most powerful digital sales tool ever created.
"Chris helped me learn how to better serve my customers by making it clear how my product fits into their lives." - Gavin Adin, Founder of GA Training
Phase 2: The Blueprint
You will get more than a marketing plan. This will have an impact for years.
You'll have an outline of exactly what content you should be making. You will have a deep understanding of your blind spots from someone outside of your organization. As well as a thorough understanding of your customer's journey and competitor analysis.
The focus here is to align your marketing and sales teams by refining your brand’s voice, tone, and value proposition. You will receive clearly defined recommendations that you can take action on right away.
"Chris helped me understand what people wanted to know about my business, and brought the words out of me to introduce it." - Itzy Holczler, Founder of Purple Exhibits
Phase 3: Core Sales Video Content
Based on our strategic findings, we will create 8-10 core pieces of video content that will serve a critical role in moving potential buyers from curious to committed.
These videos will be a mix of product, case study testimonials, process, onboarding, and other videos that allow the buyer to dive deeply into their research of you. The goal here is to address FAQs, showcase customer service, and clarify any points of friction for your buyers.
Phase 4: Building an Expertise-Based YouTube Channel
Your expertise is your most marketable asset. We'll package your thinking into insights that attract the community you are seeking to build.
This is an ongoing phase of working together, and focuses on the top of the funnel. It will serve as hyper-growth after we optimize the lower part of your sales funnel.
"Chris is my business' psychiatrist." - Julian Dorey
Would you like to introduce yourself?
I really enjoy meeting other business owners. If you're curious to see if there's a connection, consider reaching out as a friendly intro – no sales pitch.
We will be reaching out to you shortly.